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Our People

Your Dream Team

It took us 6 years to curate this team

Danyal Atif
Founder

7 years in marketing and operations scaling over 60 clients to help them achieve their goals

Sahira Mirza
Account Manager

23 years in customer support & training teams internationally

Daniel Rubio
Marketing Strategist

Over 10 years in marketing, ecommerce, and community management

Shaima Al Yansuri
Event Manager

6 years in event/conference management hosting some of the most lucrative events in the industry

Bri Infante
Social Media Strategist

Casually starting social profiles & scaling them to 60k followers just cause she can

Eli Meerson
Reward Mechanism Strategist

6 years in web3 - from tokenomics research to systematic trading to fixing the engagement mess plaguing every project.

Irtaza
GTM Engineer & Recruiter

9 years working on all aspects of product launch & building the teams to run it

Farah Iqbal
Enterprise Program Manager

PMP/RMP with 17 years of experience doing program management for enterprise grade clients

About Us

Our Story So Far

Currently on book 5 of the Once Upon A Business story, can't wait to see you in the next chapter ;)

August 2019

Founded As "Kasai Marketing"

Our CEO Danyal started the company when he was 19 with the intent of learning everything needed to execute whatever business idea he wanted, starting with marketing.

May 2020

Rebranded To "RAIJU Digital"

After interning at a few companies and landing some clients, we found our niche is chatbot development and Facebook Messenger campaigns. We rebranded with a full design system to RAIJU Digital (named after Dan's preferred username in games "Raiju") due to the desire for something designed by a professional, not a 19 year old slapping things together in Canva lol.

March 2022

Pivoted To "Once Upon A Business"

We realized pretty quickly that chatbots were simply a small part of a much bigger strategy and we started getting more diverse marketing work like ads, lead gen, and social media. We also had explosive growth in the system implementation & automation service line leading us to want to rebrand again to something more all encompassing. While RAIJU Digital sounded cool, a "Raiju" is a mythical Japanese thunder beast and well, any wolf related design just looked... cringey so we pivoted to "Once Upon a Business".

April 2023

Paused To Focus On Fractional CMO/COO Services

We effectively closed shop on the outside to focus on fractional CMO/COO work we were getting. We knew it wasn't the best business decision but we went ahead anyways because it the right decision for the team since it was more aligned with the teams monetary goals. It's not about the idea or business, its about how they serve you goals and no ones goals is based on a single idea or business.

May 2025

Going Public Again As The One Stop Shop For SMBs

New ideas, new skills, new team members, new goals. We finished our contracts and each team member has their own business idea they want to launch due to their new found skills and insights. OUAB is now our launch pad for funding our side quests and testing strategies.

It's Time For Your Happily Ever After

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"Danyal and his team at OUAB have become invaluable assets to my company, a secret weapon if you will. There are many companies that offer marketing solutions, but I have not found one who's solutions are as clever, on point and tech driven as OUAB."

Brigitte Sachse
CEO, Bee Video

"Danyal doesn’t just solve problems, he anticipates them, addresses root causes, and builds sustainable solutions. Reliable, proactive, and incredibly solution-oriented, Danyal quickly became everyone’s go-to person. His calm leadership, adaptability, and consistent follow-through make him a standout contributor and someone I trust with any high-impact project."

Shaima Al Yansuri
Event Manager, fractl

"Most agencies promise social media results but deliver generic content and scattered data. OUAB built us something different - a low-code automation that handles our entire social pipeline from content creation through CRM integration. The result? Our lead generation jumped significantly, engagement rates climbed, and conversion tracking became seamless."

Marcus Dickinson
CEO, How to Project

The enterprise level systems Danyal and His team brought to my company where invaluable to getting everyone organized. The templatized solutions made them very digestible and easy to implement into our existing project management tools and our CRM

Eli Meerson
Founder, TokenQuest

"Hired OUAB for branding and website. Got a whole new approved brand guidelines THAT DAY... I think that says it all"

Victor Orioke
Owner, Titan Dumpster Rental
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